Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:

Three screenshots of different emails from Ticketmaster showing the same three people, but with the colours of their clothing changed. The caption beneath follows the formula laid out in the previous paragraph

Ticketmaster’s personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.

  • Krudler@lemmy.world
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    18 minutes ago

    Advertising doesn’t work on me. And it’s not because I’m some ultra-savvy “you can’t trick me” smart guy (I am but that’s not the point)… It’s that advertising doesn’t speak to me in the way I need to be spoken to. What I need to hear is how a product is going to change my life or improve it, and advertising doesn’t do that. All the subtleties about lifestyle, self-worth, being accepted by others, that’s just wasted effort on me.

    • IndridCold@lemmy.ca
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      2 minutes ago

      I hate advertising so much it has a reverse action on me. If I remember an ad, it turns me away from the product.

      I usually ignore advertising. I use all the blockers on my browsers, I don’t have or watch regular TV service. I don’t have Cable. I don’t use Netflix or Amazon streaming.

      If I go somewhere and notice an over exposure of an advert - like an entire wall with 30 posters all for Gatoraide, guess what goes on my list of things to never buy. I mean, I never buy coke, pepsi, McD, or the common offenders of overblown adverts. Nothing ends up on my shit list faster than ads like this.

  • TheFogan@programming.dev
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    53 minutes ago

    Just imagining future ads once data collection gets to more insane points. Just imagining AI scanning your facebook page, then pushing clothing ads with pictures of you in the outfits, or the new TV with pictures of it in your house etc…

    Honestly maybe we should get ahead of it… like intentionally make our facebook accounts showing some cave man living in a cave, and in 2 years when the advertisers start going stupid crazy… watch ads show up on it depicting a flat screen TV in a cave.

  • Yerbouti@sh.itjust.works
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    2 hours ago

    Soon enough, Disney will offer a personalize experience to white supremacists pigs where all the good characters are white, and you can pick the bad guy’s skin colors. “Jesus had blond hair and blue eyes mom!” “Of course honey, just like Aladin.”

  • errer@lemmy.world
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    4 hours ago

    IMO they will not ever make ads with your family’s faces because it will turn people off. Instead, they will make a fake AI family just like your family that you can relate to but won’t realize is actually supposed to be you. That is what they do now with their targeted demos but there’s only so many ads you can make the traditional way. AI will enable making hundreds of variations of the same ad.

    • frongt@lemmy.zip
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      47 minutes ago

      However, there have been reports of Facebook showing that your friends have liked posts and pages, when the people deny having liked them.

    • emb@lemmy.world
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      1 hour ago

      Yep, I think that’s the real terror of it, is that the line between ad and content will blur even further.There’s already everything ranging from astroturfing to paid endorsements, but eventually AI maybe can get good at finding that line of what you think is trustworthy and crossing it maliciously.

  • snooggums@piefed.world
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    5 hours ago

    One of the reasons I went all out in blocking ads was because they were already doing this over a decade ago with stuff with text based on your location or search history. Hit singles in your area listed your city for example.

    So yeah, obviously they were going to keep going down that route with AI.

      • Sir_Kevin@lemmy.dbzer0.com
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        4 hours ago

        Naa this is from the documentary “Idiocracy”. You should watch it. There are a lot of accurate predictions even though it’s kind of old now.

        • lemmy_outta_here@lemmy.world
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          3 hours ago

          They got a lot of stuff wrong, TBH. President Camacho, for all his superficial similarity to Trump, is sincerely invested in helping his country. Reality is way, way worse.

          • DaGeek247@fedia.io
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            3 hours ago

            The other part is that they depicted the corporations as completely innocent idiots too; “the computer said the money went away so I had to fire people and now they’re all rioting in the streets!” As if the company wasn’t at fault for all of that.

  • z3rOR0ne@lemmy.ml
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    6 hours ago

    Hey you! Our algorithm says you hate ads! We have the perfect product for you! Just pay us 59.99 and we will end this ad…why aren’t you pulling out your wallet? Don’t turn off your device! No! I can’t let you do that Dave! You will be surveilled! You will be advertised to!!

      • Ludicrous0251@piefed.zip
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        2 hours ago

        Bought a tire attachment for my air compressor the other day. You’d think I must live in a house with millions of tires to fill based on my product suggestions.

        “Like, you really fucking love tires right? Have you heard of these 6 other tire-filling compressor attachments??”

  • Truscape@lemmy.blahaj.zone
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    9 hours ago

    Jokes on them, I don’t see ads at all :D

    (Ublock Origin, Librewolf, Ironfox, GrapheneOS, Sponsorblock, Grayjay saving the day)