Google is testing ways to get more people to try AI Mode with a new AI Mode button in the Google Search bar on the Google home page. We've seen Google test AI Mode promotions with banners in the search results but now Google is placing large buttons in the search bar to get people to use AI Mode.
It’s probably something to do with the user feeling like they have a choice or something, even if it’s a meaningless choice.
Like when at work and you present a bad idea next to the idea you want people to pick so they feel included in the decision process.
This is a risky tactic, specially if the bad idea sounds compelling enough to dim-witted people