These ads will most definitely not be generated on-the-fly; too risky and too costly. They’ll be pre-generated and pre-approved AI-generated videos.
Imagine a collection of videos like that AI Coca Cola commercial (but for a soon-to-be-cancelled Netflix series instead of a soda), with a dozen different versions of it made for each “user archetype” Netflix identifies. That’s going to be how Netflix implements this.
These ads will most definitely not be generated on-the-fly; too risky and too costly. They’ll be pre-generated and pre-approved AI-generated videos.
Imagine a collection of videos like that AI Coca Cola commercial (but for a soon-to-be-cancelled Netflix series instead of a soda), with a dozen different versions of it made for each “user archetype” Netflix identifies. That’s going to be how Netflix implements this.