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If you’re hosting it yourself, ActivityPub is a separate component. If someone else is hosting it for you, they will have to add support.
I really hope they’ll streamline that a bit more or at least create some documentation that’s more than a hand full of bullet points.
They probably will once it’s not in early alpha as the readme says it is.
Do you mean Ghost CMS?
If your blog uses WordPress, there is an activitypub plugin so people can subscribe using mastodon or whatever you’ve got.
I don’t think their blog is about ghosts, I think their blog is created with Ghost, not WordPress