• ours@lemmy.world
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    11 months ago

    This must cost YouTube a fortune doing additional processing and reduced flexibility. They are going to hurt themselves and blockers will find a way.

    • Etterra@lemmy.world
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      11 months ago

      There’s already extensions that somehow skip sponsorship sections, so it won’t even take that long.

      • daddy32@lemmy.world
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        11 months ago

        That’s “crowdsourced”, i.e. manually done by volunteers on per-video basis.

        • AeroLemming@lemm.ee
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          11 months ago

          It’s illegal to not identify an ad as an ad (unless you’re a movie maker, but that’s a different topic). All ad blockers need to do is read that indicator. That might not be super simple, but I have faith in the abilities of the brilliant people behind many ad-blocking technologies.

    • scarabic@lemmy.world
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      11 months ago

      Every bit of effort and resourcing they spend on this returns revenue directly. Which is more than they can probably say for a lot of things they do. And they’re smart enough to know that they can’t eliminate blocking, just make it harder and harder so that fewer and fewer people do it.