As the article notes, the increase seems to be driven mainly by users in Asia, where recycling and reusing older hardware is quite common. I wonder if third-party companies are offering extended security patches there, which could make affordable second-hand Windows 7 machines more appealing for people who just need them for browsing or light tasks. It would certainly make sense given recent fiascos and Microsoft’s current stance on AI, especially with generative AI being used to develop system-level code.
Computers that are too new for Windows 7 come with Windows 10 preinstalled on them though. Who would buy an extra copy? You can debloat Windows 10 with a debloater tool
People who build their own computers, AKA the group most likely to complain about this