They already invested so much money into jars of piss that the only way they can avoid massive losses is if people start buying their jars of piss. They can’t actually back down at this point, they’re so over leveraged on piss jars that they’d lose everything.
They already invested so much money into jars of piss that the only way they can avoid massive losses is if people start buying their jars of piss. They can’t actually back down at this point, they’re so over leveraged on piss jars that they’d lose everything.
sunken costs.