https://en.wikipedia.org/wiki/Reactance_(psychology)
In psychology, reactance is an unpleasant motivational reaction to offers, persons, rules, regulations, advice, recommendations, information, nudges, and messages that are perceived to threaten or eliminate specific behavioral freedoms. Reactance occurs when an individual feels that an agent is attempting to limit one’s choice of response and/or range of alternatives.
Reactance is weird. When I was in school my parents telling me to study actually puts me off from studying. But now I am a working adult, I had to let being bossed around by peers from another team that I support so that I don’t get into trouble. Good thing I got a promotion so I don’t have to deal with them eejits.