Adland’s misdiagnosis of its own creative malaise shows exactly why we need more critics writing more ‘thought pieces’

“It is very much more difficult to talk about a thing than to do it,” wrote Oscar Wilde in The Critic as Artist. Adland has a way of proving him right every day.

The latest example comes in the form of a campaign by D&AD, alongside a podcast featuring the creative director behind the campaign—Nils Leonard of Uncommon.

Let’s take each in turn.