Enshittification does not mean making things suck in general. It specifically means the business model of making a good product for users, then making the product bad for users and good for advertisers or data purchasers or retailers or whatever, and then when you have a captured market, making it worse for everyone to squeeze more money faster.
Microsoft is not doing this. They might be sucking, and making a worse product, but it’s not following the enshittification playbook.
Enshittification does not mean making things suck in general. It specifically means the business model of making a good product for users, then making the product bad for users and good for advertisers or data purchasers or retailers or whatever, and then when you have a captured market, making it worse for everyone to squeeze more money faster.
Microsoft is not doing this. They might be sucking, and making a worse product, but it’s not following the enshittification playbook.
points to ads in the start menu and surveillance in the OS
Pardon me, but that is exactly what MS is doing.