Well, this is one of the precious few things you can do as a consumer: give your money to companies and individuals that behave honorably and decently.

And if enough people do it, it has real weight. The only thing corporations care about at the end of the day is their bottom line: they suck up to Trump because they think there’s money to be made doing that, and they’ll stop the minute they realize there’s a silent, critical mass of people who choose to reward those who don’t.