- Alexa users who are Amazon Prime members are reportedly being automatically upgraded to Alexa Plus.
- Users who have been upgraded can revert to the old Alexa by saying, “Alexa, exit Alexa Plus.”
- One user claims that they were “flooded with ads” after downgrading back to Alexa.
Forced upgrades (or downgrades) really are the worst. Same for opt-out services instead of opt-in. Give choice back to the customer goddammit!
Enshitification is running its natural course. The best opt-out is removing the subscription. Why pay for tv.
Likely only ever happens if a critical number of people stop being customers there.