- Alexa users who are Amazon Prime members are reportedly being automatically upgraded to Alexa Plus.
- Users who have been upgraded can revert to the old Alexa by saying, “Alexa, exit Alexa Plus.”
- One user claims that they were “flooded with ads” after downgrading back to Alexa.



Which, as I said, means it all comes out in the wash. If revenue is +100% here and -100% there, it’s 0%. Either they are looking big picture, and that’s what they see, or they’re zoomed in and therefore in a scenario where they would ask the follow up.
They care about revenue going up. It doesn’t go up, unless it does.
except that the new subscription costs more, and has AI features. now the line did go up, and investors can be told that people want AI
It costs more? People we being automatically switched to a tier that costs more money?