When you have a physical store, all day people will come in, look around, ask you detailed questions about your product, tell you how much they love what you sell, and then leave without buying anything.
I think this is just the experience of selling, not just selling online.
I used to use best buy as a sales floor to view things then buy the same model on Amazon. If the sales people pestered me, id ask them questions, then just openly say, its $30 less on Amazon, i just wanted to see one in person before I bought.
My laptop in like 2007 was $150 more, almost half the Amazon price in markup.
When you have a physical store, all day people will come in, look around, ask you detailed questions about your product, tell you how much they love what you sell, and then leave without buying anything.
I think this is just the experience of selling, not just selling online.
I used to use best buy as a sales floor to view things then buy the same model on Amazon. If the sales people pestered me, id ask them questions, then just openly say, its $30 less on Amazon, i just wanted to see one in person before I bought. My laptop in like 2007 was $150 more, almost half the Amazon price in markup.
Yeah, although with a proper store, you can at least still hope that they’ll return in the future or tell others about your store…
Then proceed to buy it online.
This has easily been happening for at least the last 25-30 years.