I think devs actually get quite a bit for that 30%. Let’s present a hypothetical. What if Valve offered an option where you could list your game on Steam with no restrictions and they’d only take a 10% cut, but the tradeoff is, they won’t promote your game at all? Like, it won’t show up in any Steam storefront advertisements, can’t participate in sales, etc. - it’s still there if it’s linked to from off-Steam or if someone searches for it, but it won’t be promoted, period.
How do you think that would work out for developers? I’d argue not well, especially for small studios.
The promotion those games get applies to the game as a whole, not only through Steam - someone can see the promotion on Steam, then go shop around and buy it elsewhere. Why should Valve promote a game if they aren’t getting a cut of the sales?
I think devs actually get quite a bit for that 30%. Let’s present a hypothetical. What if Valve offered an option where you could list your game on Steam with no restrictions and they’d only take a 10% cut, but the tradeoff is, they won’t promote your game at all? Like, it won’t show up in any Steam storefront advertisements, can’t participate in sales, etc. - it’s still there if it’s linked to from off-Steam or if someone searches for it, but it won’t be promoted, period.
How do you think that would work out for developers? I’d argue not well, especially for small studios.
The promotion those games get applies to the game as a whole, not only through Steam - someone can see the promotion on Steam, then go shop around and buy it elsewhere. Why should Valve promote a game if they aren’t getting a cut of the sales?