Because it has ad blockers built in, has Tor built in, blocks trackers by default, and is very upfront and open about how they use your data if you choose to let them. A big part of what this article misses is that the feature is opt-in. It is turned off by default. Some people are weird and want personalized ads, in which case this feature is a hell of a lot more secure than other browsers who have to opt-out of tracking and don’t give a shit about your PII.

Oh wait, I forgot where I was. Umm, I mean… Brave bad! Bad browser!