So, who exactly is she? Well, externally, she’s the former VP of Product and Engineering at Meta, CEO of Instacart, and current board member for Coupang and Home Depot. She only recently came to Microsoft in 2024 as the President of CoreAI. Don’t worry, if you’re double-checking to see if any of that is related to gaming in some sort of way, let me save you the trouble; it’s not.
So. In the other post they promised not to go AI, but in this one we see black on white proof that she is totally gonna dive deep into ai gaming? Makes me think how much longer gamers (your typical cod/fifa gamer) will stay silent?
P.S. Players do not have to become loud. Best way to actually tell gaming industry to fuck off with their anti-consumer narrative is to vote with your wallet. Yes, it is that easy.
Would it even matter to a FIFA player though? The game’s mechanics are not that different from generation to generation and I think AI could decently simulate player stats and likeness. They’ll probably lap the slop up and ask for more.
Well FIFA players are mostly just gamblers so that checks out. The contingent of non-gamblers should be big enough to sway the rest of the industry if they really did stop spending though. Unfortunately I don’t think it’s going to happen. Most big games are attempting to shift their players slowly into gambling addiction too. Roblox, Fortnite, Overwatch, they’re all attempting to hook players on gambling. We need regulation to more heavily restrict those games from having anything related to gambling in them before we can expect players to bail (or stop spending) in large enough numbers to make anything change.
But no one does.