When we develop a system (I used to work as a DevOps for almost 10 years), the technical aspects aren’t the only aspects being accounted for: especially when it comes to the front-end (i.e. the UI the user sees, the UX how user interaction will happen and how it may be perceived by them), psychology (especially behaviorism) is sine qua non.
Shapes and colors often carry archetypal meanings: a red element feels “dangerous”, a window with a yellow triangle icon feels to be “warning” about something, a green button feels “okayish”. I mean, those are the exact same principles behind traffic lights.
And signs and symbols, ruling the world, don’t exist in a vacuum: a colored button besides a monochromatic button may, psychologically, lead to a feeling that the colored button is the proper way to proceed.
But… there’s a twist: imagine you have a light-gray “Cancel” and a colored (regardless of the color) “Block”. “Block” is a strong word. The length of the label text also does impart psychological effects. The human brain may see: “huh, I have this button which reads ‘block’ and it’s quite strong, and this other button which reads ‘cancel’ and it’s more easy to the eyes, maybe ‘block’ is dangerous”. Contrast matters: the comparison between a substrate and the substances is pretty much how we’re wired to navigate this world as living beings.
Now, corporations such as Apple (Safari), Google (Chromium), and very likely Mozilla (Firefox) as well, they have entire hordes of psychologists directly working for them, likely the same psychologists who’ll work together with their HR departments for evaluating the candidates who applied for a job position there. These psychologists, and/or psychoanalysts, they know about Jungian archetypes, they know about fight-or-flight response and other facets of our deeply-ingrained instincts, they know about how colors are generally perceived by the human brain. Those psychologists likely played a role when a brand was chosen, or when an advertisement pitch was made. They know what they’re doing.
UX/UI decisions are far from random choices from the leading team of project management engineers, it involved designers with psychologists. Again: they know what they’re doing, they know it pretty well. They know how the users are likely to keep the functionality. They know how the users, as Ulrich said, are very unlikely to touch the settings, likely to keep the defaults, no matter what those defaults are. Because they know humans are driven by the “least-effort” instinct, which is quite of a fundamental principle shared among living beings as a byproduct of the “lowest energetic point” (thermodynamic equilibrium) principle.
To me, a former full-stack developer, the newer Firefox interfaces don’t feel like Firefox is being psychologically fair and honest with the user’s mind. Dark patterns are often subtle, and they’re part of a purposeful, corporate decision.
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When we develop a system (I used to work as a DevOps for almost 10 years), the technical aspects aren’t the only aspects being accounted for: especially when it comes to the front-end (i.e. the UI the user sees, the UX how user interaction will happen and how it may be perceived by them), psychology (especially behaviorism) is sine qua non.
Shapes and colors often carry archetypal meanings: a red element feels “dangerous”, a window with a yellow triangle icon feels to be “warning” about something, a green button feels “okayish”. I mean, those are the exact same principles behind traffic lights.
And signs and symbols, ruling the world, don’t exist in a vacuum: a colored button besides a monochromatic button may, psychologically, lead to a feeling that the colored button is the proper way to proceed.
But… there’s a twist: imagine you have a light-gray “Cancel” and a colored (regardless of the color) “Block”. “Block” is a strong word. The length of the label text also does impart psychological effects. The human brain may see: “huh, I have this button which reads ‘block’ and it’s quite strong, and this other button which reads ‘cancel’ and it’s more easy to the eyes, maybe ‘block’ is dangerous”. Contrast matters: the comparison between a substrate and the substances is pretty much how we’re wired to navigate this world as living beings.
Now, corporations such as Apple (Safari), Google (Chromium), and very likely Mozilla (Firefox) as well, they have entire hordes of psychologists directly working for them, likely the same psychologists who’ll work together with their HR departments for evaluating the candidates who applied for a job position there. These psychologists, and/or psychoanalysts, they know about Jungian archetypes, they know about fight-or-flight response and other facets of our deeply-ingrained instincts, they know about how colors are generally perceived by the human brain. Those psychologists likely played a role when a brand was chosen, or when an advertisement pitch was made. They know what they’re doing.
UX/UI decisions are far from random choices from the leading team of project management engineers, it involved designers with psychologists. Again: they know what they’re doing, they know it pretty well. They know how the users are likely to keep the functionality. They know how the users, as Ulrich said, are very unlikely to touch the settings, likely to keep the defaults, no matter what those defaults are. Because they know humans are driven by the “least-effort” instinct, which is quite of a fundamental principle shared among living beings as a byproduct of the “lowest energetic point” (thermodynamic equilibrium) principle.
To me, a former full-stack developer, the newer Firefox interfaces don’t feel like Firefox is being psychologically fair and honest with the user’s mind. Dark patterns are often subtle, and they’re part of a purposeful, corporate decision.