Never ask a company to pick between the right thing and profit.

It’s fundamentally impossible for a publicly traded company not to choose profit over ‘The Right Thing’, fullstop. Shareholders feel that have a fundamental right to growth, and if Google’s CEO were to choose ‘The Right Thing’ over profit, the shareholders can oust them in favor of a CEO willing to choose profits.

Enshittification is where every public company ends up, because the line MUST go up, no other alternative is acceptable.

AFAIK, the unilateral nature of TOS/EULA agreements in the day of Software as a Service hasn’t been litigated. Which means there isn’t a court’s opinion on the scope or limits of a TOS/EULA and what changes can be made.

Currently, Adobe has the full force of contract law to initiate this change without any input from consumers because a case about this has never made it to the courts.

It’ll be interesting to see where this goes, but Adobe will likely backpedal on their language in the TOS before any case gets to a Judge because the last thing any company wants is for a TOS/EULA agreement to be fundamentally undermined by a court.