That’s some real bald-headed behavior if you ask me.
If it were just bad PR, publishers wouldn’t be removing it from their games left and right. It’s a flawed security system.
Ive had different stores & managers give me different policies. One told me the items needed to be shipped and sold from Amazon. Another told me it was only for items that weren’t on sale. Another told me I couldn’t price match a part that was in a bundle purchase. But yes, they respect price match to almost every major competitor.
Best Buy does some price matching as well.
The enshittification must flow.