I think the point is that Tim Apple is all of these things (so he need not care) except straight.

I didn’t know that Broadcom’s CEO was named Hawk Tuah.

Oculus VR maker (whatever) and Trump donor/fanboy (okay, you really have a point).

what the hell is that carpet pattern?

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I’m not saying they aren’t allowed to show ads, but I am saying that once they do, they are no longer allowed to refer to themselves as independent.

No company that wants to advertise on your website is stupid enough to sign away editorial control, i.e. once you agree to display their ads, you are no longer allowed to say anything bad about them. And even if they did, there’s still the looming risk that if you do, they are well within their rights to pull their ads and there goes your income.

If you’re going to show ads, be honest to your readers about what that means.

Great choice of website:

Independent journalism is made possible by advertising.

That is the polar opposite of the truth.