

I feel like a lot of understanding behind the financial decisions around online games could happen if we explained to the kids what GameSpy was. Online was never “free”. Before microtransactions and Steam footing the bill, there were ads. But we had self-hosting as a backup plan back then.














And that likely stopped making financial sense once online multiplayer operated at larger scales. On PC, GameSpy servers came with ads. Even downloading patches for games meant going to an ad-supported third party web site.