Many years ago, I scooped up my lifetime plex sub for I believe $100. But, when plex started pushing their own login portal, I grew wary and bitter. I outright deleted my account shortly thereafter. I more or less respect the hustle but not my cup of tea.
+1
I’ve used them for a few years now using my domain. It’s no nonsense and well structured. Eventually, I’ll just self-host, but this is a good option if you don’t have a reliable means to host or just want to get your feet wet before fully self-hosting. The $20/yr plan has been perfectly adequate for my needs.