Look I am all for increasing fines but people need to stop discussing a fine’s impact in terms of global revenue etc… It is useful but in cases like this the question is do you think that 2.5% of their profits came from this one action, because if not then it was a net loss and the fine will discourage it going forward because it doesn’t make sense.
I would much rather over tune the fine than make it a cost of doing business, in general accountants think backwards to most people and they won’t tell the higher ups to change anything until it really affects the bottom line.
Look I am all for increasing fines but people need to stop discussing a fine’s impact in terms of global revenue etc… It is useful but in cases like this the question is do you think that 2.5% of their profits came from this one action, because if not then it was a net loss and the fine will discourage it going forward because it doesn’t make sense.
I would much rather over tune the fine than make it a cost of doing business, in general accountants think backwards to most people and they won’t tell the higher ups to change anything until it really affects the bottom line.
My point was it isnt a cost of doing business, if your costs are more than your earnings then it is just bad business.
We dont have a view of how much profit this infraction earned them but I would have a hard time believing it approached 2.5% of their global profit.
Any bean counter is going to love pointing out a fuck up of someone else that they can take credit for remedying.