Randy Pitchford has continued his social media push to address complaints about the performance of the PC version of Borderlands 4, telling some disgruntled players they can get a Steam refund if they’re unhappy with the game.
It’s 100% an astroturfing campaign. Doesn’t matter if it looks good or bad, it’s still getting awareness out there about the game which generates clicks and probably makes more money than the game itself.
It’s 100% an astroturfing campaign. Doesn’t matter if it looks good or bad, it’s still getting awareness out there about the game which generates clicks and probably makes more money than the game itself.
That would be hard to believe, because the game already conservatively made tens of millions of dollars in a few days.
That would have to be the weirdest advertising strategy in the history of all advertising.
My our game, it’s really shit