Last month, November, was a shockingly terrible month for video game sales in the U.S. While we traditionally think of November as a huge sales month what with Black Friday and all, November 2025 was the worst November in video game hardware unit sales, and the worst in physical software dollar sales the U.S. has seen since 1995.
what happened in 1995?
The market was just way smaller back then. Video games weren’t a mainstream hobby yet.
PlayStation 1 had only just come to America a month or two prior, and the n64 wouldn’t exist for another year. Basically, it was just arcade games that were popular at that point, some snes games, and some ps1 games in Japan.
Imagine “gaming” being just donkey kong, street fighter, mario, and contra, and a ps1 cost $300 usd.
“Gaming” then was about as popular as virtual reality now.
First year recorded.