That pronunciation took off because Top Gear was going to record a segment about Dacia before they hit the UK market.
Top Gear did reach out to Dacia and ask how it was pronounced, but Dacia took so long replying to the email that by the time they did, Top Gear had already filmed it saying Day-see-er. It was too late.
And because of the enormous reach of Top Gear at the time, that pronunciation became solidified in people’s minds.
Or at least this was the story told by Richard Porter, the ex Top Gear producer, on his podcast.
That pronunciation took off because Top Gear was going to record a segment about Dacia before they hit the UK market.
Top Gear did reach out to Dacia and ask how it was pronounced, but Dacia took so long replying to the email that by the time they did, Top Gear had already filmed it saying Day-see-er. It was too late.
And because of the enormous reach of Top Gear at the time, that pronunciation became solidified in people’s minds.
Or at least this was the story told by Richard Porter, the ex Top Gear producer, on his podcast.