Marketing is extremely important for a game’s launch because it’s the only opportunity for a game to make a first impression and set expectations, and to gain player goodwill. When an announcement trailer is presented as the final spot on TGA, the audience expects a game worthy of that spot. Geoff did the game no favour by doing that, or by doubling down on twitter. They’ve cocked up the marketing and ruined player goodwill that may have caused some people to overlook the product’s multiple issues on release.
Coming back from that takes a lot of fucking effort (see: No Man’s Sky), which they’re obviously unwilling to give, so why would players waste their time for the promise of a better game? Highguard is a failure of design, a failure of management, and a failure of marketing; and I’m not at all sad that it’s getting flushed down the drain.
It sucks that the first to feel the effects of this entirely predictable failure are the workers.
Marketing is extremely important for a game’s launch because it’s the only opportunity for a game to make a first impression and set expectations, and to gain player goodwill. When an announcement trailer is presented as the final spot on TGA, the audience expects a game worthy of that spot. Geoff did the game no favour by doing that, or by doubling down on twitter. They’ve cocked up the marketing and ruined player goodwill that may have caused some people to overlook the product’s multiple issues on release.
Coming back from that takes a lot of fucking effort (see: No Man’s Sky), which they’re obviously unwilling to give, so why would players waste their time for the promise of a better game? Highguard is a failure of design, a failure of management, and a failure of marketing; and I’m not at all sad that it’s getting flushed down the drain.
It sucks that the first to feel the effects of this entirely predictable failure are the workers.