This app could potentially supplant Tik Tok overtime. As Tik Tok’s censorship following it’s acquisition by US investors such as Oracle, Silver Lake, and Abu Dhabi-based MGX, and UpScrolled already having questionable ethics, this may be the path forward.
I’d say it’s to help replace unhealthy addictions with a platform that’s smaller and less easy to fall into infinite scroll rabbit holes. Like nic-patches to stop smoking.