Here in the UK when the brand first appeared the press were saying it like Day-sea-er, but it fairly quickly changed to Dah-cha (like the start of satchel) and has stayed that way.
That pronunciation took off because Top Gear was going to record a segment about Dacia before they hit the UK market.
Top Gear did reach out to Dacia and ask how it was pronounced, but Dacia took so long replying to the email that by the time they did, Top Gear had already filmed it saying Day-see-er. It was too late.
And because of the enormous reach of Top Gear at the time, that pronunciation became solidified in people’s minds.
Or at least this was the story told by Richard Porter, the ex Top Gear producer, on his podcast.
Here in the UK when the brand first appeared the press were saying it like Day-sea-er, but it fairly quickly changed to Dah-cha (like the start of satchel) and has stayed that way.
That pronunciation took off because Top Gear was going to record a segment about Dacia before they hit the UK market.
Top Gear did reach out to Dacia and ask how it was pronounced, but Dacia took so long replying to the email that by the time they did, Top Gear had already filmed it saying Day-see-er. It was too late.
And because of the enormous reach of Top Gear at the time, that pronunciation became solidified in people’s minds.
Or at least this was the story told by Richard Porter, the ex Top Gear producer, on his podcast.