• wizardbeard@lemmy.dbzer0.com
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      16 hours ago

      I mean, that’s at least functional grammar.

      “advertiser’s creative”? The fuck is that? You aren’t cool by dropping the noun out and trying to use an adejective in its place.

      • LandedGentry@lemmy.zip
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        14 hours ago

        It’s not about whether or not it’s functional grammar, it’s just dumbass marketing jargon. I don’t know why but something snapped in me a few months ago about that shit. I referred to “creating content” and I just felt the glass shatter in my brain. I fucking hate that term. I’m a fucking artist.

        I use my camera, I make movies. I paint with light. I don’t “generate content” like some AI slop machine. I don’t know why I have allowed marketing terminology to permeate my language, but I fucking hate it and I am dead set on exorcising it out of my head like the demon it is.

      • Sir_Kevin@lemmy.dbzer0.com
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        15 hours ago

        As rediculous as it sounds, “creative” is used as a noun in marketing speak to refer to an image, video, carousel, slideshow, or whatever. I know, it’s stupid.