• Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
  • rose56@lemmy.zip
    link
    fedilink
    English
    arrow-up
    1
    ·
    edit-2
    2 minutes ago

    I said before and I will say it again. AI is product being built by its users, an unfinished program that it is used wrong just for companies to make money. AI hasn’t made any progress and we won’t see any progress, because it is used by companies to profit.
    They don’t care about the economy and the downsides, they care to make us use AI.

  • normalentrance@lemmy.zip
    link
    fedilink
    English
    arrow-up
    17
    ·
    3 hours ago

    It almost seems like they want to make home computing unaffordable, so you have to rent PC time from a cloud provider. This way they nickel and dime you, and use your data to train their LLMs.

    Micron and nvidia get their cut by being able to set whatever prices they can imagine.

  • RememberTheApollo_@lemmy.world
    link
    fedilink
    English
    arrow-up
    13
    ·
    3 hours ago

    Way, way back, capitalism was a version of “the customer is always right.” Various companies would compete to sell a product at the right price point and quality the customer could accept. It wasn’t perfect, but it was pointed mostly the right direction.

    Now capitalism is just the few major companies competing to see who can make the biggest cash grab and fuck the regular customer with prices, fees, and enshittification. Now we have dystopian monopolies divorced from the consumers.

    • gwl [he/him]@lemmy.blahaj.zone
      link
      fedilink
      English
      arrow-up
      2
      ·
      13 minutes ago

      The customer is always right was never a thing.

      For a start, it’s an intentional shortening of the actual phrase, for exploitative reasons, of “the customer is always right in matters of taste”

      Which just means “if they want to buy ugly shit, let them”

    • Four_mile_circus@lemmy.ml
      link
      fedilink
      English
      arrow-up
      9
      arrow-down
      1
      ·
      edit-2
      2 hours ago

      You could go further and say what’s happening now isn’t capitalism at all. Yanis Varoufakis calls the modern world economy “technofeudalism”: it’s controlled by information hypercompanies like Amazon, Google, and Apple, that make money not by producing anything, but by controlling the flow of information between consumers and producers, and charging producers rent for access to consumers.

      If you’re an app developer, you pay Google and Apple whatever they ask, and you follow their rules, or you don’t get to sell your product in their app stores; if you sell products, you give Amazon their cut, or you don’t get to sell in their market. And because Google and Apple and Amazon have so effectively entrapped customers, capitalists who don’t agree to their terms can’t get to their consumers at all.

      It’s vassal capitalism. Capitalists pay their technofeudal lords their 30% cut of revenue and compete with each other for the remaining scraps. And then they raise prices and cut wages, squeeze their workers and exploit their consumers even more, in order to make enough money to survive at all.

      • demonsword@lemmy.world
        link
        fedilink
        English
        arrow-up
        1
        ·
        20 minutes ago

        Capitalism, when unchecked, tends to create those giant monopolies you’ve mentioned. It is capitalism at its end game, total consolidation.

      • RememberTheApollo_@lemmy.world
        link
        fedilink
        English
        arrow-up
        3
        ·
        2 hours ago

        I don’t disagree. I don’t know about strictly “techno-“, because it isn’t restricted just to the insertion of technological rent extractors every step of the way, it’s also every single business trying to maximize profits at every step along the production line, and they’re all effective monopolies that have no other way to make the line move up other than to charge for it. Almost nobody is making anything new, it’s just putting different color lipstick on a pig.

  • Broken_Window@lemmy.zip
    link
    fedilink
    English
    arrow-up
    7
    ·
    5 hours ago

    I’m worried that at the end of the day, gamers will just give up and accept higher prices, kinda like with GPUs.

  • Cocodapuf@lemmy.world
    link
    fedilink
    English
    arrow-up
    34
    ·
    edit-2
    13 hours ago

    Lol

    “Our viewpoint is that we are trying to help consumers around the world. We’re just doing it through different channels. […] What’s going on right now is that the TAM [ed: Total Addressable Market] and data center is growing just absolutely tremendously. And we want to make sure that, as a company, we help fulfill that TAM as well.”

    Let me translate that for you:

    Yes we definitely want to support the consumers, but hey look, the thing is, these data centers want to buy a lot of memory, and guess what, they’re willing to buy it in bulk even at a huge mark up! Like just think about that… We’re gonna make so much money!

    But uh, yeah uh, I feel you, that sucks bro and I appreciate you. But, dude, seriously, look at all this money! So yeah, stay strong guys, tweet about us! And don’t forget, if you want to be informed about the best memory deals, definitely sign up for our newsletter! Just put your email right in this field…

    • TheEighthDoctor@lemmy.zip
      link
      fedilink
      English
      arrow-up
      6
      ·
      6 hours ago

      Yes we definitely want to support the consumers, but hey look, the thing is, these data centers want to buy a lot of memory, and guess what, they’re willing to buy it in bulk even at a huge mark up! Like just think about that… We’re gonna make so much money!

      To be fair I would not be mad if that was the response, It’s the pandering that get’s me fuming

      • Cocodapuf@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        4 hours ago

        Yeah, some honesty would be refreshing.

        Though to be fair, when that actually happens you know what we call that? “X company just said the quiet part out loud”.

        So yeah, there’s kinda no pleasing us either…

  • NigelFrobisher@aussie.zone
    link
    fedilink
    English
    arrow-up
    14
    arrow-down
    1
    ·
    12 hours ago

    I might buy a new tennis racquet instead. Humanity emerges blinking into the sunlight as hypnotic little black rectangles become unaffordable.

    • TubularTittyFrog@lemmy.world
      link
      fedilink
      English
      arrow-up
      1
      ·
      3 hours ago

      motherboard prices haven’t inflated too much yet. gaming/consumer motherboards aren’t in demand from the AI industry. the want server hardware

    • AxExRx@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      ·
      4 hours ago

      Im kind of wondering if that isnt the real end game- there was a Bezos quote i saw the other day, where he said he wants to see personal computing die out in favor of essentially cloud based, where users own minimal hardware and just rent compute time for everything.

      It kind of feels like they dont actually need ai to succeed- its already achieving the goal of denying components to end users. If they maintain that scarcity long enough, they can kill the pc/ laptop status quo. (Especially if chip makers abandon those fabs for data center tailored units for a whole generation, until theres nothing viable left on the market)

      • brucethemoose@lemmy.world
        link
        fedilink
        English
        arrow-up
        1
        ·
        3 hours ago

        The good thing is that we have a few giants with vested interests in resisting that. PC OEMs like Dell and HP, Clevo, Intel/AMD who still have huge consumer sales, and the big one:

        Apple.

        Apple is all-in on personal compute, and they have the muscle to resist the anticompetitive plays, hopefully.

      • maxie@lemmy.world
        link
        fedilink
        English
        arrow-up
        1
        ·
        3 hours ago

        Such crazy logic from Bezos, personal computers are now more powerful and capable than ever, fulfilling the average users needs easily. Hey let’s just get rid of that and make them use our servers. He tries to frame it as the logical conclusion but the only conclusion I can see is he wants more money.

      • skisnow@lemmy.ca
        link
        fedilink
        English
        arrow-up
        10
        ·
        edit-2
        3 hours ago

        AI slop with the audacity to block anyone with Privacy Badger enabled, like, “we worked hard to produce this AI slop so we deserve to make money scraping your personal data”

        (edit: oh wait, I just noticed you meant OP’s summary. Yeah, blatant slop, get to fuck OP)

  • Kongar@lemmy.dbzer0.com
    link
    fedilink
    English
    arrow-up
    307
    ·
    edit-2
    1 day ago

    Forget ram. Wait until there’s widespread power outages yet you’re somehow paying 10x for your electricity bill because of the new data center down the street.

    • thisbenzingring@lemmy.today
      link
      fedilink
      English
      arrow-up
      213
      arrow-down
      1
      ·
      edit-2
      1 day ago

      this is actually happening

      my elecric company just raised its rates 13% and forcast rasing 25% next year after

      we have a power making dam in town

      historically we have had some of the cheapest power in the USA

      • Laurel Raven@lemmy.zip
        link
        fedilink
        English
        arrow-up
        3
        ·
        1 hour ago

        If the data center is causing all that power drain, they should be the ones footing the damned bill

      • Virtvirt588@lemmy.world
        link
        fedilink
        English
        arrow-up
        1
        ·
        3 hours ago

        The aura that the US irradiates is just preposterous. At this point the only sound you can hear is the sound of boots being licked, evil corpos are doing what they please while the general populace is disregarded.

      • dmtalon@infosec.pub
        link
        fedilink
        English
        arrow-up
        48
        ·
        1 day ago

        Combined over 20% last November, great times!!

        Combined means we have:

        first 1k kwh rate Above 1k kwh rate

        And the above 1k kwh changes seasonally.

        • thisbenzingring@lemmy.today
          link
          fedilink
          English
          arrow-up
          67
          ·
          1 day ago

          they send us these cute charts and stuff about our usage

          they show you a “you are using xyz% more then previous year” type stuff

          but my wife keeps it and their little bullshit is because they keep changing the rate and then using the new rate against your old usage as comparison. Looks like OMG we used a lot more power then last year! We should consider cutting something out.

          But the actual meter reading numbers are almost always the same year after year

          • Mongostein@lemmy.ca
            link
            fedilink
            English
            arrow-up
            2
            ·
            6 hours ago

            Mine does that too, and there’s $300 in fees that don’t relate to the actual power used. Using no utilities, I’d still have to pay that much.

          • MeatPilot@sh.itjust.works
            link
            fedilink
            English
            arrow-up
            47
            ·
            edit-2
            1 day ago

            I like the suggestions to save money and low usage.

            “Have you tried living in complete darkness this month? You could save $2 off your bill!”

            “Perhaps try not using electricity this month. Or, consider getting a second source of income to turn on your fridge for a few hours a day!”

            • willington@lemmy.dbzer0.com
              link
              fedilink
              English
              arrow-up
              7
              ·
              edit-2
              16 hours ago

              It’s winter here, and I wear two or three layers with a sweater on top, because I am saving electricity.

              We’ll have ourselves our first trillionaire, and silly me hates all the people with 500mil+ net worth, and their bootlickers.

            • Telorand@reddthat.com
              link
              fedilink
              English
              arrow-up
              18
              ·
              1 day ago

              Inb4 we get astroturfed “Luddites” telling us to just abandon electricity and live like the Amish.

    • errer@lemmy.world
      link
      fedilink
      English
      arrow-up
      12
      ·
      1 day ago

      With gas prices at multiyear lows and electricity being so expensive it’s really hard to justify electrifying appliances. I was considering doing so (gas dryer, stove, water heater, furnace), but I think if I did I’d be paying an extra $300/month for quite a long time and that’s a hard pill to swallow.

  • deadymouse@lemmy.world
    link
    fedilink
    English
    arrow-up
    29
    arrow-down
    2
    ·
    edit-2
    21 hours ago

    And all these memory are spent on the generation of pornographic content in the highest quality.

    • slappyfuck@lemmy.ca
      link
      fedilink
      English
      arrow-up
      1
      ·
      7 hours ago

      Are they really able to replicate pornography like that? I know that for normal stuff, the videos are only under ten seconds or so.

      • Lumisal@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        edit-2
        7 hours ago

        You can get up to 12 minutes locally even if you’re patient. Technically you can go way further if you do it in parts though, and use multiple generations. Might take a few weeks to “direct” it right though, depending what you want to make. If it’s vanilla stuff, maybe 3 days for a 45 minute video on a 3090? (Via 3-5 minute chained segments, with smaller second long segments for smooth camera angle changes)

      • vacuumflower@lemmy.sdf.org
        link
        fedilink
        English
        arrow-up
        1
        ·
        53 minutes ago

        In the “amateur” section with professional cameras and pretty experienced (one could say glorified) “amateurs”.

    • 1rre@discuss.tchncs.de
      link
      fedilink
      English
      arrow-up
      2
      ·
      19 hours ago

      All AI is good for is giving instructions on how to make bombs, and generating images of tits, but they caught on so now we just end up with search summaries saying it’s not physically possible to [xyz].

  • melfie@lemy.lol
    link
    fedilink
    English
    arrow-up
    62
    ·
    edit-2
    1 day ago

    What’s going on right now is that the TAM [ed: Total Addressable Market] and data center is growing just absolutely tremendously. And we want to make sure that, as a company, we help fulfill that TAM as well.

    Your TAM is about to go bam, so cut the shit and make us some RAM.

    • funkless_eck@sh.itjust.works
      link
      fedilink
      English
      arrow-up
      3
      ·
      13 hours ago

      Yeah but your TAM (who you could possibly sell to) is the biggest concentric circle, inside that is the Servicable Addressable Market (who you could feasibly sell to) and your SOM (serviceable obtainable market, who you are actually selling to) and the consumer market is who you were actually selling to.

      It could be that these data centers never become serviceable or obtainable, and this is all just predictions with no actual product making it into a machine.

    • yeehaw@lemmy.ca
      link
      fedilink
      English
      arrow-up
      4
      ·
      23 hours ago

      They gotta get while the getting’s good or they’ll miss out on that margin